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Part memoir, part business manual, and 100% juicy the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics sending Madonna a tracksuit with her nickname, Madge, embroidered on it and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, "The Glitter Plan" shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela s multimillion-dollar fashion empire."

It is an indispensable resource for trainees and an essential read for all specialists who are interested in updating their knowledge. Companion resources site The Glitter Plan: How We Started Juicy Couture for $200 and Turned it into a Global Brand ebook pdf for this book: www.wiley.com/go/hoffbrand/postgraduate with: * Figures and tables from the book for downloading * Interactive multiple-choice questions In the early hours of January 1, 1994 a guerrilla army of indigenous Mayan peasants emerged from the highlands and jungle in the far southeast of Mexico and declared "!Ya basta!" - "Enough!" - to 500 years of colonialism, racism, exploitation, oppression, and genocide. As elites in Canada, the United States, and Mexico celebrated the coming into force of the North American Free Trade Agreement the Zapatista Army of National Liberation (Ejercito Zapatista de Liberacion Nacional, EZLN) declared war against this 500 year old trajectory toward oblivion, one that they said was most recently reincarnated in the form of neoliberal capitalist globalization that NAFTA represented. While the Zapatista uprising would have a profound impact upon the socio-political fabric of Chiapas its effects would be felt far beyond the borders of Mexico.

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Author: Pamela Skaist-Levy,Gela Nash-taylor,Booth Moore
Number of Pages: 246 pages
Published Date: 21 May 2015
Publisher: Penguin Putnam Inc
Publication Country: New York, United States
Language: English
ISBN: 9781592409358
Download Link: Click Here
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